Don't forget about inbound links

Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create …

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Give your website a home for all topics

(There are third-party companies that will do this for you.) Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it …

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Is widgets an essential ingredient for any web site?

Most website gurus suggest a keyword density of 2 to 3 percent. For certain types of product and business, SEO sometimes won't be as successful in generating a high ROI as Google's paid-advertising platform, AdWords. Maybe your baby is a little less attractive than the others? Does anyone know where …

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Bucket brigades based on non reciprocal links

There's a clear correlation between fast load times and high search engine visibility, and it's important to ensure your website's SEO is as strong as possible in order to stay at the top of the SERPs. What we should be worried about is having a large number of web pages …

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What can you do about meta tags right now?

People don't read online; they scan to save time. To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to save on crawl budget. Leave room for eventual hosting upgrades should your site make significant gains in popularity. Does anyone know …

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Follow a consistent cadence towards authority sites

While designers like PDF files because PDFs preserve designs, this file format isn't great for users. A growth marketer is the most effective when armed with knowledge of emerging information, whether it is about traffic opportunities or the industry or both. I noticed that when I made changes to my …

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Actionable tips on sitemaps and Instagram

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

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Takeaway tips for SEO

The main text content on the page must be unique to avoid Google's page quality algorithms. Communications goals differ depending on the stage in the buying process. Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using …

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If you lose your site data then you lose your rankings too

Videos don't work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. By using the Google My Bussiness reviews link you created with the instructions above, you significantly reduce the customers' …

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How to survive your first encounter with scraping

When performing SEO, it is important to target specific search engines. Sometimes I'll go so far as to fill out their web forms to see how they market themselves effectively through email. Review your h1 tags across your site, using a crawler to find them all if required. Do they …

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Write a 1000+ words article about keyword research

Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other words, don't make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing …

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When your use of search queries becomes obsessive

For this reason, its only right we start with link building as an important off-page SEO factor before moving on to other off-page elements you should optimize to better your ranking. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to the …

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Types of site changes brought on by widgets

In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. Search engines are invested in providing users a great mobile experience. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire …

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Facts about keywords that will make you think twice

The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. This was followed by another adjustment of this update …

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Can mobile search really make a difference?

Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. During the taxonomy development phase, content managers can sometimes get carried away with category creation. Experience-based competitive audits analyze variables that would affect the experience someone has …

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The secret to finding world class tools for landing pages

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

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What can you do about hits right now?

Communication consists of transmitting, receiving, and processing information. A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to a page's URL that includes the session ID. Search algorithms then sift through the data …

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Make use of free tools to check meta tags

Perhaps the hacking in this case means parting from traditional marketing realms and roles. Extensions are usually linked to what backend technology is being used to serve the page. Note: Don't forget to update your sitemap every few months or so. In terms of the amount of time an individual …

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Online marketing changes quickly when it comes to sitemaps

If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. We borrow from the scientific method in this regard; we form hypotheses and then devise experiments. In the past, Google has stated that the country within which a website is …

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Winning marketing tactics for URLs

The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. When people search for things that match up with what your website offers …

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Google ranking factors can be affected by organic links

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Before you can prime your pages you must understand how Google stores your …

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My thoughts on web portals

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. A strategy on Facebook might not work so well on Twitter. A corporation's brand image reflects …

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Getting websites found on search engines

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn't traversed by search engines. Don't over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad …

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Design + onsite SEO = Greatness

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be …

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Generate Interest, Give Information, Persuade

This is the final step in keyword research and definitely one of the most important. Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Search engine guidelines have evolved …

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What can Instagram teach you about rankings

Results are enhanced when permission marketing programs utilize database technology to segment customers, although not every person who signs up for permission marketing becomes a valuable customer. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting …

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Keyword Research

Optimizing for niche keywords helps to attain greater conversion rates. In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. As consumers develop a …

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