The source of a link matters a great deal to how much weight it carries in Google's algorithm. Keyword research can turn into a useful ally, especially if you bear in mind that you don't always need to target the most obvious keywords. In the past, Google would only give a website real estate in the top two positions for a given keyword. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it's offering the user value, Google is going to reward you.

Cracking the CTR code

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. Choose your URL carefully. Do your homework! The primary resources are all available here. Its as simple as your ABC's Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to include their location in search queries, such as inputting "coffee shops in Queens" into Google. The hardest hit sites were article directories and press release sites.

Establish your position regarding gateway sites

It can be duplicate content - same content but different headlines. This can be by Recently, I came across these interesting Victorian rocking horses . having it placed in one position; most useful places are either on the web page's header or footer. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices.

Don't forget analytics

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Geo-targeting represents a unique and attractive feature of mobile marketing. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. In contrast, Google treats underscores as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. The bottom line: using dashes creates more opportunities for your pages to be discovered. Gaz Hall, a SEO Consultant, commented: "As part of this technique, keywords are very often repeated in metadata, in textual content, or link text to increase the keyword relevancy artificially."

Measure and Improve by paying attention to walled garden sites

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. With The talk on Facebook is about Beverley Websites at the moment. all the signals in the Google algorithm - and there are hundreds of them - why would links still be so valuable as a signal? If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, "better content" doesn't just mean "well-written" content. Better content is about being strategic with your write-ups, knowing your audience, and writing accordingly. I completely disagree.