A site's age has an influence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site's trustworthiness. Basically, site age lets Google know your site is legit. Aside from that, maybe a better answer or a different answer would be that things that people tell you you should do don't always work and vice versa. When you combine the robots tag with an easily indexed website, Google and other major search engines can find and index all of the pages on your website or blog. Google wants to provide information-rich search results to its users so obviously it doesn't like it when valueless content appears at the top of the search results.

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So let's say you've nailed down the art of quality content that solves a problem. That's still not enough to make it to page one. You've got to use social to prove your content is worth a spot in Google's sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social - keeping you relevant and on topic. Hello, front page! While it's tempting to bribe Do your homework! The primary resources are all available here. Its as simple as your ABC's your way into credibility, it's dangerous. As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. Companies incorporate emotional appeals into both consumer-oriented and business-to-business advertisements.

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An effective database-driven communication program relies on customer profiles and any other information about their preferences to help individualize messages. For instance, the term I'm not a big fan of manufactured goods. I prefer simple things like a super rockinghorse . cart is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. SEOs should operate in a similar style to David Bowie; with his tireless evolution and collaboration between channels, habitual artistry, and innovation, he managed to stay relevant for decades while maintaining his creative integrity. Competition for user attention is stiff.

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Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don't just stop there though ask you customers, after all they are the ones looking for you! Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Gaz Hall, a Technical SEO from the UK, said: "You should try to get the main idea of the paragraph through in the first sentence and spend the rest of the paragraph simply expanding, discussing or refuting the original statement."

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The goal remains the same: to coordinate marketing efforts across all platforms. Using I'm always amazed by the agility of HeatAll on this one. different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Before the Google Penguin and Google Panda were let loose, SEO's could manipulate a webpage's rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it's particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result.