The main text content on the page must be unique to avoid Google's page quality algorithms. Communications goals differ depending on the stage in the buying process. Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using …

Videos don't work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. By using the Google My Bussiness reviews link you created with the instructions above, you significantly reduce the customers' …

When performing SEO, it is important to target specific search engines. Sometimes I'll go so far as to fill out their web forms to see how they market themselves effectively through email. Review your h1 tags across your site, using a crawler to find them all if required. Do they …

For this reason, its only right we start with link building as an important off-page SEO factor before moving on to other off-page elements you should optimize to better your ranking. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to the …

They may have value for someone looking for a particular news report from an earlier period. Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website …

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn't traversed by search engines. Don't over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad …

This is the final step in keyword research and definitely one of the most important. Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Search engine guidelines have evolved …

As Google want to offer the best user experience, they'd prefer it if only the most satisfying businesses took the top sports in their search engine results pages. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it …

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called "Rankbrain" and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Marketers study the brand's …

The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. It tends to run more smoothly. Let 's start with important on-page optimization strategies essential for any well positioned website. Consumer groups that can be segmented include those identified …

More leads should bring additional sales and opportunities. In advertising, a creative often features a product with multiple benefits by designing a series of messages. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content …

In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. Consequently, understanding the international market becomes essential. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't …

Product positioning represents the perceptions in consumer minds of the nature of a company and its products relative to the competition. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Many times, unfortunately, the search engine …

Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. And to do that, one must ensure the website ranks higher in the SERP (search engine result page). Before we jump into …

Large images slow down your site, so you need to make image file sizes as small as possible. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Expanding your online operation …

Make sure to apply a sug Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank …

To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. Flash intros do not provide keyword content in a manner that is easily searchable by Google. A …

Google is famously secretive about how it ranks local businesses. First, improved search engine rankings will ultimately drive more organic traffic to your website. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search …

The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it's been consistent throughout its history …

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. How quickly …

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Research indicates that consumers are more receptive to online video ads. Therefore, the main task is to …

All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Many marketing experts believe a market segment value provides more accurate information, because it sums costs …

Consistent logos, taglines, headlines, and campaigns aid in this process. A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification …

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. The creation of relevant and competitive Keywords is a …

The composite of attractiveness, similarity, likeability, trustworthiness, and expertise creates credibility, which in turn affects the receiver's acceptance of the spokesperson and message. But before that, let me make you familiar with digital marketing, Seo, and related terms. Information Architecture allows people and search engines to better understand the content …

The reference is to the Blended Search results shown on Google, Yahoo!, and Bing. Instead of advertising each local brand with a separate communication strategy, one standardized message can be sent. There are a few things you can do to help generate more traffic to your site and hopefully increase …

Webpages with their target keyword in their URL tend to rank higher in Google than those that didn't. And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. Social platform optimization …

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). SEO is important …

With the SEO fundamentals in place, your website will be on the right path toward increased search engine visibility. Carefully planned marketing campaigns identify linkages that entice the consumer to buy a brand and to believe in or be loyal to that brand in the future. Focus on producing content …

Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your content …

The strongest SEO programs are organized machines running in concert with the marketing and development departments. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not …

This is where the confusion comes in. Once you have built a great website and filled it with great resources, you need to tell people about it! Analyze search engine rankings and web traffic to determine the effectiveness of the programs you've implemented, including assessment of individual keyword performance. Google …

Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag - this will help you rank better. Local advertising and marketing agencies continue to play important roles in representing small businesses. A smart keyword strategy tackles …

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and …

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. Creatives attempt to design ads that reach the linkages consumers have already made between a product and other key ideas. Users can …

Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search can offer over traditional searching? Is all Flash bad? The best and cheapest form of advertising is word of mouth. How …

Expect increased conversions, particularly those from visitors who arrived via organic search. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, "long clicks", freshness, and amplification...which are all signals that users are successfully finding the answers they're looking for in your content. There is no point …

One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. Links need to actually be of interest to the reader. They must be relevant to the reader's concerns and answer a question, provide advice …