Write a 1000+ words article about keyword research

Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other words, don't make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing …

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Google ranking factors can be affected by organic links

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Before you can prime your pages you must understand how Google stores your …

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Focus on a one keyword per page strategy

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. If time is not a factor, that's all the more reason to use SEO. Conventional wisdom has been that 301 …

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Things your competitors know about dynamic pages

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content …

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Consider web 2.0 at the inception

But still you face other challenges. While publishing evergreen web content is a great way to boost search engine traffic, it's also a powerful tool for increasing traffic from social media referrals. There is no minimum amount of words or text to rank in Google. Advertising agencies offer an outside …

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Site Architecture for Dummies

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. Every site has a sphere of relevance. Meta search engines (theoretically) will save you time in getting to the search engine results you need. Creating a plan of works …

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Are you seeing the effects of Google +1 on your SEO?

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. SEO work brings long-term value. It may be your best option if nothing on the market fits your online software requirements. A marketing communications planning program will often be …

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Follow a consistent cadence towards authority sites

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Cracking the domain authority code

To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. Some people handle the stress of a hectic, busy lifestyle through occasional indulgences or pleasure binges, such as expensive dinners out and …

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The reason everyone loves keywords

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won't necessarily bring organic traffic. Business markets may be segmented based how Effective search engine optimization is …

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Determining Relevance: Trust your gut when it comes to stickiness

Voice is consistently overtaking its own numbers, month after month. Open source software isn't more prone to bugs than anything else. Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising possible for any good or service. How well written your content is and how …

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Great ideas about SEM to share with your colleagues

Will you be developing custom software? The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. This keyword isn't very specific and as such it will likely have a large amount of competition. A common global …

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Quality over quantity when it comes to conversion rates

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. It can take time, but fixing problems at the root level will allow your online reputation …

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Small but important things to observe about SERPs

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Taboos about bread crumbs that you should know

You can then accurately forecast how your pages will convert for the same keywords once you start getting the equivalent SEO traffic. Page copy should be informative and of interest to you readers. Don't write it just for the robots, write for the humans that will be visiting. Yes you …

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The death of page rank

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it's more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching …

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The death of walled garden sites

If your HTML forms contain drop-down lists for countries, regions, and cities, you can use a geo-IP database to provide for intelligent drop-down lists that will allow for faster navigation. When changes are made to the pages, be sure to annotate them in analytics. With the stock market approach, the …

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Create a search marketing strategy based on text links

The transition from Web 1.0 to Web 4.0 changed the ways in which consumers communicate and interact with companies through engagement programs, cloud operations, and web participation. Start by getting into the mindset of a casual browser. In other words, in most purchase situations a consumer only considers …

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Increase in global competition

When I refer to "quality," I'm referring to links from sites that: Have an equivalent or higher Google authority than your site Include similar content to your web page Use related meta tags Come from diverse sources Have a large number of quality sites linking to them Even more important …

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Pay-for-placement in the search engines should be avoided

This directly improve prospects a business' online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don't have to worry about all the technical stuff. Users will also become frustrated if they can't view content because of broken …

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Random musings on blogs

Find out which channels are driving traffic to your competition . There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). To test should mean you are going to learn; therefore, learning from tests …

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Super-easy ways to learn everything about page rank

Most marketers today employ SEM (PPC) and do not know all of the technical details of SEO. Facebook, the largest social media site, hosts more than 1.2 billion users worldwide. What does your company have that the competition does not? The explosion of digital media, new information technologies, and …

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Testing the waters with SEO

Converting traffic is what matters. Targeting the keywords to rank in first page of search engine optimization is really a big task. It's not same for all type of keywords. It's depend on the type of keyword, type of services you offer and the competition of particular keyword. While Google …

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Thinking about webmaster tools makes everything OK

So don't just think about clicks alone, you should also think about conversion rates. There's little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Use Keyword Research Tools - There are plenty of keyword and keyphrase research …

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This story about text links will haunt you forever

If you aren't choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It's essential …

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Top trends in googlebot crawlers to watch

Don't write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. Body Keywords - Body keywords are regularly composed of two words which …

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Understanding Google algorithms in relation to your marketing strategy

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. Quality images, tagged with good keywords, can also help your rankings with search engines. As you know, it's …

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Useful tips from experts in mobile search

A site's age has an influence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site's trustworthiness. Basically, site age lets Google know your site is legit. Aside from that …

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Carve out time for concentrating on link bait

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. What this means for you is you need to truly understand your industry and who is killing it. When creating …

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Hidden facts about domain authority

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. The best practice for internal linking is to think primarily about the user experience …

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Understanding Search Engine Spam

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Another valuable way to improve your domain authority is by getting other people to link to your website and your content …

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Create an Engaging Web Presence by the use of offsite SEO

The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Errors record page requests that failed. Server …

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Education is the best legacy when it comes to link bait

A mobile device facilitates comparison shopping and viewing product information. The individual does not evaluate brands or think about product attributes. Hacking in the classic sense involves exploiting vulnerabilities in a system or network. As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers …

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