If you lose your site data then you lose your rankings too

Videos don't work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. By using the Google My Bussiness reviews link you created with the instructions above, you significantly reduce the customers' …

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How to survive your first encounter with scraping

When performing SEO, it is important to target specific search engines. Sometimes I'll go so far as to fill out their web forms to see how they market themselves effectively through email. Review your h1 tags across your site, using a crawler to find them all if required. Do they …

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Write a 1000+ words article about keyword research

Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other words, don't make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing …

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When your use of search queries becomes obsessive

For this reason, its only right we start with link building as an important off-page SEO factor before moving on to other off-page elements you should optimize to better your ranking. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to the …

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Types of site changes brought on by widgets

In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. Search engines are invested in providing users a great mobile experience. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire …

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Facts about keywords that will make you think twice

The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. This was followed by another adjustment of this update …

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Can mobile search really make a difference?

Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. During the taxonomy development phase, content managers can sometimes get carried away with category creation. Experience-based competitive audits analyze variables that would affect the experience someone has …

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The secret to finding world class tools for landing pages

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

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What can you do about hits right now?

Communication consists of transmitting, receiving, and processing information. A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to a page's URL that includes the session ID. Search algorithms then sift through the data …

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Make use of free tools to check meta tags

Perhaps the hacking in this case means parting from traditional marketing realms and roles. Extensions are usually linked to what backend technology is being used to serve the page. Note: Don't forget to update your sitemap every few months or so. In terms of the amount of time an individual …

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Online marketing changes quickly when it comes to sitemaps

If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. We borrow from the scientific method in this regard; we form hypotheses and then devise experiments. In the past, Google has stated that the country within which a website is …

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Winning marketing tactics for URLs

The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. When people search for things that match up with what your website offers …

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Google ranking factors can be affected by organic links

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Before you can prime your pages you must understand how Google stores your …

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My thoughts on web portals

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. A strategy on Facebook might not work so well on Twitter. A corporation's brand image reflects …

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Getting websites found on search engines

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn't traversed by search engines. Don't over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad …

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Design + onsite SEO = Greatness

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be …

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Generate Interest, Give Information, Persuade

This is the final step in keyword research and definitely one of the most important. Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Search engine guidelines have evolved …

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What can Instagram teach you about rankings

Results are enhanced when permission marketing programs utilize database technology to segment customers, although not every person who signs up for permission marketing becomes a valuable customer. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting …

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Keyword Research

Optimizing for niche keywords helps to attain greater conversion rates. In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. As consumers develop a …

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Who else wants to enjoy gateway sites

Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get …

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Things about SEO you have to experience yourself

When search engines already have a test website indexed, using a combination of these approaches can yield the best results. Influencers try to grow networks of followers. Search Google, and you will see tweets in the results. We're looking for the low-hanging fruits that are easy to implement but the …

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Who else wants to enjoy blogs

I'm sure you already have some assumptions regarding your target audience's needs and problems. You also have some tips on who they are and what demographic they fall into. More and more, the use of SEO is becoming important for the overall success of digital marketing. does the same thing …

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The back story of static pages

The story has it that Google Panda was released precisely to tackle the problem of thin content. This is the final step in keyword research and definitely one of the most important. Today's web user demands more from websites. Google doesn't like it when ANY TACTIC it's used to manipulate …

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Using traffic estimation tools in conjunction with googlebot crawlers

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered "bad neighborhood" links by the search engines and you can get penalized for associating with them. Although it's pretty slow-going, it's best to hand-select relevant and quality websites and approach them …

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Focus on a one keyword per page strategy

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. If time is not a factor, that's all the more reason to use SEO. Conventional wisdom has been that 301 …

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Adopt a customer centric view of text links

In other words, target your audience very carefully. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text density. People love to browse through a clearance section for bargains. You …

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Things your competitors know about dynamic pages

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content …

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Consider web 2.0 at the inception

But still you face other challenges. While publishing evergreen web content is a great way to boost search engine traffic, it's also a powerful tool for increasing traffic from social media referrals. There is no minimum amount of words or text to rank in Google. Advertising agencies offer an outside …

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