Adjusting your keyword distribution gives you power to change your campaign over time. When it comes to SEO, less is not necessarily more. The main body of your piece shouldn't be under 300 words and if you manage 1,000 words or more on the subject then your page is …

You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Your competitors may be investing more in …

Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. Each webpage needs to have a unique title and you should try to …

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. A strategy on Facebook might not work so well on Twitter. A corporation's brand image reflects …

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn't traversed by search engines. Don't over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad …

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be …

This is the final step in keyword research and definitely one of the most important. Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Search engine guidelines have evolved …

Results are enhanced when permission marketing programs utilize database technology to segment customers, although not every person who signs up for permission marketing becomes a valuable customer. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting …

Optimizing for niche keywords helps to attain greater conversion rates. In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. As consumers develop a …

Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get …

When search engines already have a test website indexed, using a combination of these approaches can yield the best results. Influencers try to grow networks of followers. Search Google, and you will see tweets in the results. We're looking for the low-hanging fruits that are easy to implement but the …

I'm sure you already have some assumptions regarding your target audience's needs and problems. You also have some tips on who they are and what demographic they fall into. More and more, the use of SEO is becoming important for the overall success of digital marketing. does the same thing …

The story has it that Google Panda was released precisely to tackle the problem of thin content. This is the final step in keyword research and definitely one of the most important. Today's web user demands more from websites. Google doesn't like it when ANY TACTIC it's used to manipulate …

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered "bad neighborhood" links by the search engines and you can get penalized for associating with them. Although it's pretty slow-going, it's best to hand-select relevant and quality websites and approach them …

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. If time is not a factor, that's all the more reason to use SEO. Conventional wisdom has been that 301 …

Readers might never reach the end of the first paragraph, let alone the end of the page. It really comes down to just using common sense. Just sit down and think, What would other people search to find this? What would I search for to find this? Web designers, developers …

In other words, target your audience very carefully. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text density. People love to browse through a clearance section for bargains. You …

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content …

But still you face other challenges. While publishing evergreen web content is a great way to boost search engine traffic, it's also a powerful tool for increasing traffic from social media referrals. There is no minimum amount of words or text to rank in Google. Advertising agencies offer an outside …

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search 'eat yellow bananas' and many of the results that come up won't actually include those precise words! If …

Cultures view ideas and objects differently. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other …

Matching marketingobjectives with the key targetmarket is an important step. The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. You …

List all your competitors - use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

As Google want to offer the best user experience, they'd prefer it if only the most satisfying businesses took the top sports in their search engine results pages. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it …

Your customers are looking for answers to questions, or resolutions for problems they're having. The tactics used in 2004 are all outdated now as the new call is something else. Then, the IMC program can be designed to influence consumer thinking. Communications goals differ depending on the stage in the …

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. Every site has a sphere of relevance. Meta search engines (theoretically) will save you time in getting to the search engine results you need. Creating a plan of works …

Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. The main thing to keep in mind when using social media to promote …

If they charge what seems like a lot of money, shift them to your paid advertising category. Information technology departments play a key role in solving internet problems. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from …

You can include this supportive information along with your value proposition in one e-mail message, or you might need multiple support messages delivered over periods of time. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are …

Search drives the web -- roughly two-thirds of website visitors originate from organic search. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs …

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. SEO work brings long-term value. It may be your best option if nothing on the market fits your online software requirements. A marketing communications planning program will often be …

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

Many sites are taking advantage of SEO. Avoid adding unnecessary extensions at the end of URLs. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Because people have shorter attention spans, keep the …

The key to long-term growth is testing and then adjusting course correctly. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. The functionality of your site should not surprise site visitors or interfere with a user's ability to navigate. There has been much …

To be successful, the marketing department must change its thinking process. Good. Link liberally to other parts of your site within the text. The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines.

Severity and Vulnerability

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called "Rankbrain" and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Marketers study the brand's …

The reference is to the Blended Search results shown on Google, Yahoo!, and Bing. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Once you have …

The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. It tends to run more smoothly. Let 's start with important on-page optimization strategies essential for any well positioned website. Consumer groups that can be segmented include those identified …

Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. Links are a crucial factor for high rankings in Google's organic results. They also help you to get higher rankings in the …

By application servers I am referring to the Java technology realm and the likes of Tomcat, Jetty, JBoss, WebSphere, and WebLogic. To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. While it's tempting to bribe your way into credibility, it's …