Great ideas about SEM to share with your colleagues

Will you be developing custom software? The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. This keyword isn't very specific and as such it will likely have a large amount of competition. A common global …

more ...

How to reinvent landing pages without looking like an amateur

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Every page should provide unique content that doesn't appear elsewhere on the site. Other …

more ...


Is this the end of text links as we know it?

If it works for 91% or businesses, it is very likely to work for you too. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are …

more ...

Less is always better when it comes to duplication

This is abundantly clear for the less popular keywords that have fewer sponsored links in the search results. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be …

more ...

Little known ways to improve positioning through the use of anchor text

This process ultimately results in increased search traffic and revenue. Building brands incorporates the creative use of mobile advertising. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence …

more ...

Make link research your centre of attention

Over the years, there have been many fundamental changes and updates to the ways in which Google, and other search engines, interpret their userrs queries. A robot.txt file, on the other hand, is simply a file that lets Google spiders know not to index specific pages on your site …

more ...

Make sure you know exactly what you're doing with authority sites

Google is famously secretive about how it ranks local businesses. First, improved search engine rankings will ultimately drive more organic traffic to your website. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search …

more ...

Measure and Improve by paying attention to html

We're looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. In the past, creatives who designed business-to-business advertisements relied on verbal or written elements rather than visuals …

more ...

Numerous ideas for onsite SEO

Organic search is a powerful channel for getting new customers, but SEO isn't a one-time investment, and it won't magically fix your marketing challenges. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages …

more ...

One important aspect is landing pages

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. As Google continues to prioritize the user experience in its algorithm, this data can …

more ...

Onpage factors matter more than with Google

The brand name should be associated with the product's most prominent characteristic that makes it stand out from competitors. These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Yes, contextual link building is important, because they boost results on search …

more ...

Pay attention to backlinks

Naturally, the prerequisite to all of that is to have engaging content and a quality product (or service). Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping …

more ...

People still ask me about SERPs and its importance today

The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it's been consistent throughout its history …

more ...


Quality over quantity when it comes to conversion rates

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. It can take time, but fixing problems at the root level will allow your online reputation …

more ...

Questions to ask about onsite SEO

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. How quickly …

more ...

Quick tips regarding local search

For experienced marketing teams, the content creation process has become a high-level assembly line. Believe me, an agreement won't only save you aggravation and disappointment, it might save your relationship. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This …

more ...

Repurpose old analytics

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. You need a mix of both timeless and timely content will help …

more ...

Set up Daily Email Alerts to help galvanise your SEO

Comanaged hosting is a bit different. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. To understand evergreen content, think of the evergreen tree: As I mentioned, SEO is a long-term strategy. You won't see results in …

more ...

Small but important things to observe about SERPs

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

more ...

Taboos about bread crumbs that you should know

You can then accurately forecast how your pages will convert for the same keywords once you start getting the equivalent SEO traffic. Page copy should be informative and of interest to you readers. Don't write it just for the robots, write for the humans that will be visiting. Yes you …

more ...

Taboos about rankings that you should know

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Research indicates that consumers are more receptive to online video ads. Therefore, the main task is to …

more ...

The death of page rank

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it's more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching …

more ...

The death of walled garden sites

If your HTML forms contain drop-down lists for countries, regions, and cities, you can use a geo-IP database to provide for intelligent drop-down lists that will allow for faster navigation. When changes are made to the pages, be sure to annotate them in analytics. With the stock market approach, the …

more ...

Things your competitors know about local search

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Google hasn't spilled all its secrets regarding how it gauges domain authority …

more ...

Try out core ranking algorithms

They will generally return some result that needs attention. Google is increasingly understanding what content actually means, rather than just what it says You should not try to'trick' Google. The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up …

more ...

What can Twitter teach you about inbound links

When writing an article or some content for your web page, remember- 'spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

more ...

What everyone ought to know about inbound links

All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. They consider no other choice, regardless of price differences. You only need to look at the recent article by eConsultancy to see that potential customers aren't …

more ...

What's the story about sitemaps

All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Many marketing experts believe a market segment value provides more accurate information, because it sums costs …

more ...


What your mum didn't tell you about RSS feeds

Consistent logos, taglines, headlines, and campaigns aid in this process. A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification …

more ...

What your mum didn't tell you about stickiness

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

more ...


A do-it-yourself guide to bread crumbs

If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. Helping search engines know what your site's about at a quick glance is where a sitemap and metadata play a crucial role. One critical small business SEO practice is to keep an …

more ...

Actionable tips on search engine spiders and Twitter

Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. Not every spot on your website will give your keyword phrases the same exposure and SEO power …

more ...

Create a search marketing strategy based on text links

The transition from Web 1.0 to Web 4.0 changed the ways in which consumers communicate and interact with companies through engagement programs, cloud operations, and web participation. Start by getting into the mindset of a casual browser. In other words, in most purchase situations a consumer only considers …

more ...

Difficult things about social media

If you are not currently tracking your website, you should implement those two programs right away. The five advertising goals of building image, providing information, being persuasive, supporting other marketing efforts, and encouraging action are not separate from each other. If you 're going to use JavaScript to enhance the …

more ...

Everything you need to know about anchor text

The composite of attractiveness, similarity, likeability, trustworthiness, and expertise creates credibility, which in turn affects the receiver's acceptance of the spokesperson and message. But before that, let me make you familiar with digital marketing, Seo, and related terms. Information Architecture allows people and search engines to better understand the content …

more ...