Follow a consistent cadence towards 301 redirects

For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using. This format may be found in highly competitive markets in which intense rivalries exist between competitors. In modified rebuy or straight rebuy situations, one or more of …

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How do you feel about hits now?

The reference is to the Blended Search results shown on Google, Yahoo!, and Bing. Instead of advertising each local brand with a separate communication strategy, one standardized message can be sent. There are a few things you can do to help generate more traffic to your site and hopefully increase …

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Increase in global competition

When I refer to "quality," I'm referring to links from sites that: Have an equivalent or higher Google authority than your site Include similar content to your web page Use related meta tags Come from diverse sources Have a large number of quality sites linking to them Even more important …

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Interesting inbound links tactics that can help your business grow

One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. Competition is cutthroat and new platforms are constantly emerging. The cost per customer helps to determine whether the same amount of profit could have been obtained for a …

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Its all about non reciprocal links

Webpages with their target keyword in their URL tend to rank higher in Google than those that didn't. And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. Social platform optimization …

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Make sure your SEO checklist includes link bait for best results

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion. When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

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One important aspect is cloaking

Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. So you may have found some content on your site that would quallify as thin or duplicated content. This part of why having a blog can help …

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Pay-for-placement in the search engines should be avoided

This directly improve prospects a business' online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don't have to worry about all the technical stuff. Users will also become frustrated if they can't view content because of broken …

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Questions to ask about SEO

The whole notion that one person is key to unlocking the "secret" to SEO is flawed. If you are selling products or services, you want to know how many people that came from search engines bought the product or service. Try using an ontology tool (and an ordinary thesaurus) to …

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Random musings on blogs

Find out which channels are driving traffic to your competition . There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). To test should mean you are going to learn; therefore, learning from tests …

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Random musings on white hat SEO

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). SEO is important …

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Repurpose old keywords

With the SEO fundamentals in place, your website will be on the right path toward increased search engine visibility. Carefully planned marketing campaigns identify linkages that entice the consumer to buy a brand and to believe in or be loyal to that brand in the future. Focus on producing content …

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Repurpose old search queries

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short-it wasn't pretty, and Google didn't like …

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Super-easy ways to learn everything about page rank

Most marketers today employ SEM (PPC) and do not know all of the technical details of SEO. Facebook, the largest social media site, hosts more than 1.2 billion users worldwide. What does your company have that the competition does not? The explosion of digital media, new information technologies, and …

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Takeaway tips for SEM

Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages. Internal backlinks are created on your site or blog and there's no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier …

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Testing the waters with SEO

Converting traffic is what matters. Targeting the keywords to rank in first page of search engine optimization is really a big task. It's not same for all type of keywords. It's depend on the type of keyword, type of services you offer and the competition of particular keyword. While Google …

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The back story of anchor text

Your website might even get a 'manual action' for thin content. Brand infringement remains both a domestic and international problem. If you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business …

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The broken link-building method aided by link bait

For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. First things first: you check the current site rankings (if any). How …

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The lazy way to LSI

Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your content …

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The secret to finding world class tools for SEO

The strongest SEO programs are organized machines running in concert with the marketing and development departments. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not …

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Things your competitors know about page rank

Some companies focus on consumer promotions, trade promotions, or both. When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases Content marketing is a …

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Think like a human not a robot when it comes to keywords

They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it's been consistent throughout its history. So, what it can do, how long it takes, how much it costs, the effort involved. Shared hosting (just …

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Think like a human not a robot when it comes to link bait

Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking. Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to …

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Thinking about webmaster tools makes everything OK

So don't just think about clicks alone, you should also think about conversion rates. There's little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Use Keyword Research Tools - There are plenty of keyword and keyphrase research …

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This story about text links will haunt you forever

If you aren't choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It's essential …

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Top trends in googlebot crawlers to watch

Don't write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. Body Keywords - Body keywords are regularly composed of two words which …

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Understanding Google algorithms in relation to your marketing strategy

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. Quality images, tagged with good keywords, can also help your rankings with search engines. As you know, it's …

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Useful tips from experts in mobile search

A site's age has an influence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site's trustworthiness. Basically, site age lets Google know your site is legit. Aside from that …

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Warning: These mistakes could destroy your backlinks

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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What everyone ought to know about bounce rates

Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about it and it's content. Search engine optimization (SEO) is …

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What's the story about nofollow links

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. This …

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Who else wants to enjoy comment spam

This is where the confusion comes in. Once you have built a great website and filled it with great resources, you need to tell people about it! Analyze search engine rankings and web traffic to determine the effectiveness of the programs you've implemented, including assessment of individual keyword performance. Google …

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Why most people will never be great at ROI

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. Websites that continuously pour their heart and …

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Why most people will never be great at nofollow links

Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag - this will help you rank better. Local advertising and marketing agencies continue to play important roles in representing small businesses. A smart keyword strategy tackles …

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Be mindful of page impressions

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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Believe it or not - Content is King

It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and …

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Carve out time for concentrating on link bait

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. What this means for you is you need to truly understand your industry and who is killing it. When creating …

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