Small but important things to observe about SERPs

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Taboos about bread crumbs that you should know

You can then accurately forecast how your pages will convert for the same keywords once you start getting the equivalent SEO traffic. Page copy should be informative and of interest to you readers. Don't write it just for the robots, write for the humans that will be visiting. Yes you …

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Taboos about rankings that you should know

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Research indicates that consumers are more receptive to online video ads. Therefore, the main task is to …

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The death of page rank

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it's more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching …

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The death of walled garden sites

If your HTML forms contain drop-down lists for countries, regions, and cities, you can use a geo-IP database to provide for intelligent drop-down lists that will allow for faster navigation. When changes are made to the pages, be sure to annotate them in analytics. With the stock market approach, the …

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Things your competitors know about local search

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Google hasn't spilled all its secrets regarding how it gauges domain authority …

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Try out core ranking algorithms

They will generally return some result that needs attention. Google is increasingly understanding what content actually means, rather than just what it says You should not try to'trick' Google. The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up …

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What can Twitter teach you about inbound links

When writing an article or some content for your web page, remember- 'spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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What everyone ought to know about inbound links

All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. They consider no other choice, regardless of price differences. You only need to look at the recent article by eConsultancy to see that potential customers aren't …

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What's the story about sitemaps

All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Many marketing experts believe a market segment value provides more accurate information, because it sums costs …

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What your mum didn't tell you about RSS feeds

Consistent logos, taglines, headlines, and campaigns aid in this process. A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification …

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What your mum didn't tell you about stickiness

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

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A do-it-yourself guide to bread crumbs

If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. Helping search engines know what your site's about at a quick glance is where a sitemap and metadata play a crucial role. One critical small business SEO practice is to keep an …

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Actionable tips on search engine spiders and Twitter

Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. Not every spot on your website will give your keyword phrases the same exposure and SEO power …

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Create a search marketing strategy based on text links

The transition from Web 1.0 to Web 4.0 changed the ways in which consumers communicate and interact with companies through engagement programs, cloud operations, and web participation. Start by getting into the mindset of a casual browser. In other words, in most purchase situations a consumer only considers …

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Difficult things about social media

If you are not currently tracking your website, you should implement those two programs right away. The five advertising goals of building image, providing information, being persuasive, supporting other marketing efforts, and encouraging action are not separate from each other. If you 're going to use JavaScript to enhance the …

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Everything you need to know about anchor text

The composite of attractiveness, similarity, likeability, trustworthiness, and expertise creates credibility, which in turn affects the receiver's acceptance of the spokesperson and message. But before that, let me make you familiar with digital marketing, Seo, and related terms. Information Architecture allows people and search engines to better understand the content …

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Follow a consistent cadence towards 301 redirects

For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using. This format may be found in highly competitive markets in which intense rivalries exist between competitors. In modified rebuy or straight rebuy situations, one or more of …

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How do you feel about hits now?

The reference is to the Blended Search results shown on Google, Yahoo!, and Bing. Instead of advertising each local brand with a separate communication strategy, one standardized message can be sent. There are a few things you can do to help generate more traffic to your site and hopefully increase …

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Increase in global competition

When I refer to "quality," I'm referring to links from sites that: Have an equivalent or higher Google authority than your site Include similar content to your web page Use related meta tags Come from diverse sources Have a large number of quality sites linking to them Even more important …

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Interesting inbound links tactics that can help your business grow

One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. Competition is cutthroat and new platforms are constantly emerging. The cost per customer helps to determine whether the same amount of profit could have been obtained for a …

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Its all about non reciprocal links

Webpages with their target keyword in their URL tend to rank higher in Google than those that didn't. And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. Social platform optimization …

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Make sure your SEO checklist includes link bait for best results

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion. When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

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One important aspect is cloaking

Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. So you may have found some content on your site that would quallify as thin or duplicated content. This part of why having a blog can help …

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Pay-for-placement in the search engines should be avoided

This directly improve prospects a business' online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don't have to worry about all the technical stuff. Users will also become frustrated if they can't view content because of broken …

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Questions to ask about SEO

The whole notion that one person is key to unlocking the "secret" to SEO is flawed. If you are selling products or services, you want to know how many people that came from search engines bought the product or service. Try using an ontology tool (and an ordinary thesaurus) to …

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Random musings on blogs

Find out which channels are driving traffic to your competition . There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). To test should mean you are going to learn; therefore, learning from tests …

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Random musings on white hat SEO

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). SEO is important …

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Repurpose old keywords

With the SEO fundamentals in place, your website will be on the right path toward increased search engine visibility. Carefully planned marketing campaigns identify linkages that entice the consumer to buy a brand and to believe in or be loyal to that brand in the future. Focus on producing content …

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Repurpose old search queries

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short-it wasn't pretty, and Google didn't like …

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Super-easy ways to learn everything about page rank

Most marketers today employ SEM (PPC) and do not know all of the technical details of SEO. Facebook, the largest social media site, hosts more than 1.2 billion users worldwide. What does your company have that the competition does not? The explosion of digital media, new information technologies, and …

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Takeaway tips for SEM

Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages. Internal backlinks are created on your site or blog and there's no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier …

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Testing the waters with SEO

Converting traffic is what matters. Targeting the keywords to rank in first page of search engine optimization is really a big task. It's not same for all type of keywords. It's depend on the type of keyword, type of services you offer and the competition of particular keyword. While Google …

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The back story of anchor text

Your website might even get a 'manual action' for thin content. Brand infringement remains both a domestic and international problem. If you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business …

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The broken link-building method aided by link bait

For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. First things first: you check the current site rankings (if any). How …

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The lazy way to LSI

Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your content …

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The secret to finding world class tools for SEO

The strongest SEO programs are organized machines running in concert with the marketing and development departments. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not …

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