So don't just think about clicks alone, you should also think about conversion rates. There's little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Use Keyword Research Tools - There are plenty of keyword and keyphrase research …

If you aren't choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It's essential …

Don't write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. Body Keywords - Body keywords are regularly composed of two words which …

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. Quality images, tagged with good keywords, can also help your rankings with search engines. As you know, it's …

A site's age has an influence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site's trustworthiness. Basically, site age lets Google know your site is legit. Aside from that …

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about it and it's content. Search engine optimization (SEO) is …

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. This …

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Other search engines are likely to follow suit eventually anyway, so it's advised that companies make their sites mobile-friendly …

This is where the confusion comes in. Once you have built a great website and filled it with great resources, you need to tell people about it! Analyze search engine rankings and web traffic to determine the effectiveness of the programs you've implemented, including assessment of individual keyword performance. Google …

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. Some Google …

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. Websites that continuously pour their heart and …

Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag - this will help you rank better. Local advertising and marketing agencies continue to play important roles in representing small businesses. A smart keyword strategy tackles …

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and …

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. What this means for you is you need to truly understand your industry and who is killing it. When creating …

What are the foundations of marketing strategies? A complete IMC plan combines the elements of the marketing mix: products, prices, distribution methods, and promotions. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. In order to get the most …

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. Creatives attempt to design ads that reach the linkages consumers have already made between a product and other key ideas. Users can …

If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content …

As seen below, typical Google results are dynamic, showing websites, news, local results, images and more. A great and fast way to convey your goal is by using headlines and taglines. Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a …

Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search can offer over traditional searching? Is all Flash bad? The best and cheapest form of advertising is word of mouth. How …

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus …

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. The best practice for internal linking is to think primarily about the user experience …

Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Competitor analysis is nothing new, and companies have been researching their competitor's links …

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. If search users commonly misspell a keyword, you should identify and use it. Native advertising provides useful information that solves a problem by purchasing a company's product …

Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it's better to do business on a …

There's dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise …

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. For example, Google rolls …

Expect increased conversions, particularly those from visitors who arrived via organic search. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, "long clicks", freshness, and amplification...which are all signals that users are successfully finding the answers they're looking for in your content. There is no point …

It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. To put it briefly, the best way to fix thin content is to expand upon it in …

One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. Links need to actually be of interest to the reader. They must be relevant to the reader's concerns and answer a question, provide advice …

The source of a link matters a great deal to how much weight it carries in Google's algorithm. Keyword research can turn into a useful ally, especially if you bear in mind that you don't always need to target the most obvious keywords. In the past, Google would only give …

Correct placement of an informative advertisement is vital. Google penalizes web sites that have "thin" content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods. Online advertising presents a highly effective method for reaching today's consumers …

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely …

These are the basic requirements of all dynamic websites. Answering the question "what is Negative SEO?" is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can …

Those pages often become impersonal and distant. An effective IMC planning process requires quality communications objectives. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image …

When it comes to choosing a development platform, you should consider the comfort level of the organization and the internal expertise. You need to make sure that you are working alongside a professional SEO agency that understands how to find the perfect keywords for your business, products and services. Think …

This was followed by another adjustment of this update ("Top Heavy 2") in October 2012. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. Make sure that you follow the best practices for Digital Marketing. Failure to do …

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web-and they need the search engines to bring them traffic. The …