Consistent positioning avoids ambiguity; the message stays clear and understandable. Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it …

When you're looking at a competitor's web page source code, you'll see the title tag near the top of the page, along with a bunch of tags used to describe the page's content. If the site includes it, the meta name= "keywords" tag should be a few lines below. Both …

Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. Building a brand's image begins with developing brand awareness. Your content is essential, but Google's ability to count incoming links, in addition to content, was considered a …

In a modern SEO world where the word 'content' is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the 'content war'. The fees applied to domain transfers should be standard domain renewal fees …

One of the most common misconceptions is that blogging on your own site is going to help your SEO. The key is to know your audience. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and …

So long as the brand or website name is used, a brand name or citation is created. The sheer apparent complexity of SEO is enough to turn some people away entirely. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of …

About 18 percent of Twitter users are African American, which is almost double that of internet users. Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site's inner pages, then this presents a huge opportunity …

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and …

Mobile marketing programs take advantage of current technologies, leading to two-way communications with consumers. SEO can help a growing startup establish its presence and meet business goals. This document should contain all of your findings, including the business research, competitor analysis, current state assessment, and keyword research. We can't deny …

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Most website gurus suggest a keyword density of 2 to 3 percent. Historically, guerrilla marketing offers one of the most successful …

It's also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you'll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results - including other do follow links. They can also originate from …

The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Errors record page requests that failed. Server …

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. On the other end of the spectrum, certain websites may receive a ranking boost based on their ownership or brand. We're …

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. Although the web is less of a wild frontier than it used to be, there is still …

A mobile device facilitates comparison shopping and viewing product information. The individual does not evaluate brands or think about product attributes. Hacking in the classic sense involves exploiting vulnerabilities in a system or network. As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers …

Making money is a very broad-based objective. This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a …

If a vendor cannot tell you specific results they've gotten for other people, they do not warrant your trust. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum …

The strength of the appeal constitutes another key factor when using a fear approach. Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link …

On-page activities include keyword optimizations of title tags, description meta tags, page copy, and link anchor text. A consumer holding a positive attitude toward a brand becomes more likely to buy it. Effective website content is one of the most important aspects of a development project. Most readers don't have …

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze - particularly when Google aren't offering much in the way of clues! Offline testimonials reassure prospects about the quality of the product or service you offer …

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Emotions …

If a person goes looking for a company or product by name, Google will steer them towards what they're looking for. With that in mind, it is always best to create posts and articles which target different behaviours. Since your content is evergreen and remains relevant all the time, it …

This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. A detailed overview of your website (website analysis) and how your website ranks on Google are …

This research process is very similar to competitor analysis, only this time your focus is solely on the site you are assigned to work with. Google is even commonly used as a verb, as in "I'll Google it." Many search engines exist on the Internet. For second- and third-page listings …

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. This means ranking well for a particular keyword may take …

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Tailor-made websites accompany many direct and email campaigns using personalized URLs or PURLs. There are a number of tools that let you check how many links are pointing to a site …

The easier you make it for people to read your content, the more of it they absorb. Attitudes reflect an individual's personal values. Google doesn't determine a "brand" like you and I do - the algorithm looks at quality signals dictating the authority or "brand" power of a website. If you …

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that …

Many people see this design as cluttered, with too much competing superfluous information. Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers. The key to a successful list post is no more complicated than including a large number of quality …

Many local businesses want to improve their results in Google, but aren't sure where to start. Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and …

in these case we work with you to create new pages to reach these terms. Shared hosting is also known as virtual hosting. SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it's …

Once you arrived at the page though, you clicked away without feeling satisfied. The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri. Creating SEO content isn't just about writing lots of keyword rich content, the articles and blogs that …

Search engine optimization is a tool to improve a web site's visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn't do much good if no one …

The implementation phase can vary drastically in size and complexity depending on the project. If there was one thing that we could get across to those unfamiliar with SEO, it's that it takes time. You should expect at a minimum a few months to 6 months before you see any …

Most people have developed a sense for when they might get deceived online, especially during a financial transaction. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes …

We subconsciously look for relevancy clues in the title and snippet once we've paused on a result. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you're …

Google is also now looking at things like bounce rates - how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Pages not being indexed in Google is a …

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking …

Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. It helps if you like to write. If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Link building boosts your …