Using html strategies like the pros

Consistent positioning avoids ambiguity; the message stays clear and understandable. Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it …

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What everyone ought to know about CTR

When you're looking at a competitor's web page source code, you'll see the title tag near the top of the page, along with a bunch of tags used to describe the page's content. If the site includes it, the meta name= "keywords" tag should be a few lines below. Both …

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What is that page's PA (page authority)?

Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. Building a brand's image begins with developing brand awareness. Your content is essential, but Google's ability to count incoming links, in addition to content, was considered a …

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Who else wants to know the mystery behind stickiness ?

One of the most common misconceptions is that blogging on your own site is going to help your SEO. The key is to know your audience. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and …

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Adopt a customer centric view of page rank

So long as the brand or website name is used, a brand name or citation is created. The sheer apparent complexity of SEO is enough to turn some people away entirely. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of …

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Are you making these authority sites mistakes?

About 18 percent of Twitter users are African American, which is almost double that of internet users. Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site's inner pages, then this presents a huge opportunity …

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Are you making these static pages mistakes?

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and …

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Boost site speed and utilise web 2.0

Mobile marketing programs take advantage of current technologies, leading to two-way communications with consumers. SEO can help a growing startup establish its presence and meet business goals. This document should contain all of your findings, including the business research, competitor analysis, current state assessment, and keyword research. We can't deny …

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Concentrate on actionable reporting

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Most website gurus suggest a keyword density of 2 to 3 percent. Historically, guerrilla marketing offers one of the most successful …

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Create an Engaging Web Presence by the use of offsite SEO

The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Errors record page requests that failed. Server …

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Difficult things about link building

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. On the other end of the spectrum, certain websites may receive a ranking boost based on their ownership or brand. We're …

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Double subscribing rate with targeted popups

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. Although the web is less of a wild frontier than it used to be, there is still …

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Education is the best legacy when it comes to link bait

A mobile device facilitates comparison shopping and viewing product information. The individual does not evaluate brands or think about product attributes. Hacking in the classic sense involves exploiting vulnerabilities in a system or network. As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers …

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Fun with SEO campaigns for now

Making money is a very broad-based objective. This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a …

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Fun with analysis for now

If a vendor cannot tell you specific results they've gotten for other people, they do not warrant your trust. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum …

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How to really understand plugins

The strength of the appeal constitutes another key factor when using a fear approach. Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link …

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How to reinvent plugins without looking like an amateur

On-page activities include keyword optimizations of title tags, description meta tags, page copy, and link anchor text. A consumer holding a positive attitude toward a brand becomes more likely to buy it. Effective website content is one of the most important aspects of a development project. Most readers don't have …

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How you will benefit from site submissions

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Industry Content Analysis

If a person goes looking for a company or product by name, Google will steer them towards what they're looking for. With that in mind, it is always best to create posts and articles which target different behaviours. Since your content is evergreen and remains relevant all the time, it …

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Keyword rankings increase for unsavory or irrelevant keywords

This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. A detailed overview of your website (website analysis) and how your website ranks on Google are …

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Latest developments in splogs

This research process is very similar to competitor analysis, only this time your focus is solely on the site you are assigned to work with. Google is even commonly used as a verb, as in "I'll Google it." Many search engines exist on the Internet. For second- and third-page listings …

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Less is always better when it comes to keywords

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. This means ranking well for a particular keyword may take …

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Link, link and link some more

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Tailor-made websites accompany many direct and email campaigns using personalized URLs or PURLs. There are a number of tools that let you check how many links are pointing to a site …

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One element of your strategy should look at inbound links

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that …

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Reasons why you cannot learn white hat SEO well

Many people see this design as cluttered, with too much competing superfluous information. Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers. The key to a successful list post is no more complicated than including a large number of quality …

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Remember that backlinks make the web go round

Many local businesses want to improve their results in Google, but aren't sure where to start. Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and …

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Repurpose old analysis

in these case we work with you to create new pages to reach these terms. Shared hosting is also known as virtual hosting. SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it's …

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Search marketing implications related to stickiness

Once you arrived at the page though, you clicked away without feeling satisfied. The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri. Creating SEO content isn't just about writing lots of keyword rich content, the articles and blogs that …

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Set up a separate environment

Search engine optimization is a tool to improve a web site's visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn't do much good if no one …

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Take the stress out of nofollow links

The implementation phase can vary drastically in size and complexity depending on the project. If there was one thing that we could get across to those unfamiliar with SEO, it's that it takes time. You should expect at a minimum a few months to 6 months before you see any …

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The benefits of scraping to your search marketing strategy

Most people have developed a sense for when they might get deceived online, especially during a financial transaction. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes …

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To get fast rankings, you need SEO

We subconsciously look for relevancy clues in the title and snippet once we've paused on a result. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you're …

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To get fast rankings, you need organic links

Google is also now looking at things like bounce rates - how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Pages not being indexed in Google is a …

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Unlocking the mystery of keywords

Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. It helps if you like to write. If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Link building boosts your …

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