It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and …

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. What this means for you is you need to truly understand your industry and who is killing it. When creating …

What are the foundations of marketing strategies? A complete IMC plan combines the elements of the marketing mix: products, prices, distribution methods, and promotions. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. In order to get the most …

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. Creatives attempt to design ads that reach the linkages consumers have already made between a product and other key ideas. Users can …

If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content …

As seen below, typical Google results are dynamic, showing websites, news, local results, images and more. A great and fast way to convey your goal is by using headlines and taglines. Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a …

Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search can offer over traditional searching? Is all Flash bad? The best and cheapest form of advertising is word of mouth. How …

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus …

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. The best practice for internal linking is to think primarily about the user experience …

Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Competitor analysis is nothing new, and companies have been researching their competitor's links …

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. If search users commonly misspell a keyword, you should identify and use it. Native advertising provides useful information that solves a problem by purchasing a company's product …

Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it's better to do business on a …

There's dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise …

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. For example, Google rolls …

Expect increased conversions, particularly those from visitors who arrived via organic search. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, "long clicks", freshness, and amplification...which are all signals that users are successfully finding the answers they're looking for in your content. There is no point …

It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. To put it briefly, the best way to fix thin content is to expand upon it in …

One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. Links need to actually be of interest to the reader. They must be relevant to the reader's concerns and answer a question, provide advice …

The source of a link matters a great deal to how much weight it carries in Google's algorithm. Keyword research can turn into a useful ally, especially if you bear in mind that you don't always need to target the most obvious keywords. In the past, Google would only give …

Correct placement of an informative advertisement is vital. Google penalizes web sites that have "thin" content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods. Online advertising presents a highly effective method for reaching today's consumers …

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely …

These are the basic requirements of all dynamic websites. Answering the question "what is Negative SEO?" is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can …

Those pages often become impersonal and distant. An effective IMC planning process requires quality communications objectives. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image …

When it comes to choosing a development platform, you should consider the comfort level of the organization and the internal expertise. You need to make sure that you are working alongside a professional SEO agency that understands how to find the perfect keywords for your business, products and services. Think …

This was followed by another adjustment of this update ("Top Heavy 2") in October 2012. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. Make sure that you follow the best practices for Digital Marketing. Failure to do …

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web-and they need the search engines to bring them traffic. The …

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Now you're definitely going to rank for your keywords. This boils down to one thing; the way in which people are using search engines …

This takes additional effort but not much additional knowledge. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Social signals - how many times a piece of content is shared, tweeted and liked …

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. Every website has its own issues, but …

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Forget about it! Always remember your competition is working towards getting itself ranked …

Consumers who are highly involved in a particular product category pay attention to an informational ad. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though …

Although there are many ways to improve site speed, image compression can typically make an immediate impact. A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to …

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Another valuable way to improve your domain authority is by getting other people to link to your website and your content …

Website owners need to carefully examine which search engines they want to target. What's more, by taking the time to think like your customer, you can really test your understanding of your target audience. When carried out properly, guerrilla marketing becomes a powerful marketing weapon. Keywords and link building are …

Consistent positioning avoids ambiguity; the message stays clear and understandable. Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it …

When you're looking at a competitor's web page source code, you'll see the title tag near the top of the page, along with a bunch of tags used to describe the page's content. If the site includes it, the meta name= "keywords" tag should be a few lines below. Both …

Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. Building a brand's image begins with developing brand awareness. Your content is essential, but Google's ability to count incoming links, in addition to content, was considered a …

In a modern SEO world where the word 'content' is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the 'content war'. The fees applied to domain transfers should be standard domain renewal fees …

One of the most common misconceptions is that blogging on your own site is going to help your SEO. The key is to know your audience. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and …