This was followed by another adjustment of this update ("Top Heavy 2") in October 2012. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. Make sure that you follow the best practices for Digital Marketing. Failure to do …

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web-and they need the search engines to bring them traffic. The …

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Now you're definitely going to rank for your keywords. This boils down to one thing; the way in which people are using search engines …

This takes additional effort but not much additional knowledge. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Social signals - how many times a piece of content is shared, tweeted and liked …

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. Every website has its own issues, but …

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Forget about it! Always remember your competition is working towards getting itself ranked …

Consumers who are highly involved in a particular product category pay attention to an informational ad. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though …

Although there are many ways to improve site speed, image compression can typically make an immediate impact. A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to …

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Another valuable way to improve your domain authority is by getting other people to link to your website and your content …

Website owners need to carefully examine which search engines they want to target. What's more, by taking the time to think like your customer, you can really test your understanding of your target audience. When carried out properly, guerrilla marketing becomes a powerful marketing weapon. Keywords and link building are …

Consistent positioning avoids ambiguity; the message stays clear and understandable. Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it …

When you're looking at a competitor's web page source code, you'll see the title tag near the top of the page, along with a bunch of tags used to describe the page's content. If the site includes it, the meta name= "keywords" tag should be a few lines below. Both …

Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. Building a brand's image begins with developing brand awareness. Your content is essential, but Google's ability to count incoming links, in addition to content, was considered a …

In a modern SEO world where the word 'content' is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the 'content war'. The fees applied to domain transfers should be standard domain renewal fees …

One of the most common misconceptions is that blogging on your own site is going to help your SEO. The key is to know your audience. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and …

So long as the brand or website name is used, a brand name or citation is created. The sheer apparent complexity of SEO is enough to turn some people away entirely. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of …

About 18 percent of Twitter users are African American, which is almost double that of internet users. Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site's inner pages, then this presents a huge opportunity …

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and …

Mobile marketing programs take advantage of current technologies, leading to two-way communications with consumers. SEO can help a growing startup establish its presence and meet business goals. This document should contain all of your findings, including the business research, competitor analysis, current state assessment, and keyword research. We can't deny …

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Most website gurus suggest a keyword density of 2 to 3 percent. Historically, guerrilla marketing offers one of the most successful …

It's also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you'll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results - including other do follow links. They can also originate from …

The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Errors record page requests that failed. Server …

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. On the other end of the spectrum, certain websites may receive a ranking boost based on their ownership or brand. We're …

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. Although the web is less of a wild frontier than it used to be, there is still …

A mobile device facilitates comparison shopping and viewing product information. The individual does not evaluate brands or think about product attributes. Hacking in the classic sense involves exploiting vulnerabilities in a system or network. As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers …

Making money is a very broad-based objective. This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a …

If a vendor cannot tell you specific results they've gotten for other people, they do not warrant your trust. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum …

The strength of the appeal constitutes another key factor when using a fear approach. Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link …

On-page activities include keyword optimizations of title tags, description meta tags, page copy, and link anchor text. A consumer holding a positive attitude toward a brand becomes more likely to buy it. Effective website content is one of the most important aspects of a development project. Most readers don't have …

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze - particularly when Google aren't offering much in the way of clues! Offline testimonials reassure prospects about the quality of the product or service you offer …

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Emotions …

If a person goes looking for a company or product by name, Google will steer them towards what they're looking for. With that in mind, it is always best to create posts and articles which target different behaviours. Since your content is evergreen and remains relevant all the time, it …

This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. A detailed overview of your website (website analysis) and how your website ranks on Google are …

This research process is very similar to competitor analysis, only this time your focus is solely on the site you are assigned to work with. Google is even commonly used as a verb, as in "I'll Google it." Many search engines exist on the Internet. For second- and third-page listings …

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. This means ranking well for a particular keyword may take …

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Tailor-made websites accompany many direct and email campaigns using personalized URLs or PURLs. There are a number of tools that let you check how many links are pointing to a site …

The easier you make it for people to read your content, the more of it they absorb. Attitudes reflect an individual's personal values. Google doesn't determine a "brand" like you and I do - the algorithm looks at quality signals dictating the authority or "brand" power of a website. If you …