Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their …

This requires sound SEO expertise. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking …

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). This is abundantly clear for the less popular keywords that have fewer sponsored links in the search results. Thin content tells a search engine that your sitepage doesn't …

Googlebot signatures (or traces) can originate from a number of different IPs. Many companies monitor social media. An SEO unable to directly influence changes made to the website runs a powerless program. Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish …

Are your customers local, national, or international? How might this change in the future? Is language a barrier to them doing business with you? The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people …

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases …

Through its Panda, Penguin, and Hummingbird updates, Google's making it even harder for site owners and bloggers to get quality incoming links. And if these people are your demographic, you need to have your SEO in order. Google uses unique variables in the local ranking algorithm. However, Google's local algorithm …

Make sure that you include the following features to improve your conversion rate.ou'll know by now that organic SEO can make a real difference to your business as a whole. Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the …

This option should be on your list of add-ons from an SEO perspective. There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short …