Actionable tips on sitemaps and Instagram

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

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Keyword Research

Optimizing for niche keywords helps to attain greater conversion rates. In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. As consumers develop a …

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Emphasizing fast results by using domain authority

As Google want to offer the best user experience, they'd prefer it if only the most satisfying businesses took the top sports in their search engine results pages. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it …

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Site Architecture for Dummies

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. Every site has a sphere of relevance. Meta search engines (theoretically) will save you time in getting to the search engine results you need. Creating a plan of works …

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The secret to finding world class tools for web crawlers

Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. The main thing to keep in mind when using social media to promote …

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Make it sufficiently broad in terms of citations

You can include this supportive information along with your value proposition in one e-mail message, or you might need multiple support messages delivered over periods of time. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are …

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Headings and organic links

To be successful, the marketing department must change its thinking process. Good. Link liberally to other parts of your site within the text. The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines.

Severity and Vulnerability

These …

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Less is always better when it comes to duplication

This is abundantly clear for the less popular keywords that have fewer sponsored links in the search results. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be …

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Make sure you know exactly what you're doing with authority sites

Google is famously secretive about how it ranks local businesses. First, improved search engine rankings will ultimately drive more organic traffic to your website. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search …

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Measure and Improve by paying attention to html

We're looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. In the past, creatives who designed business-to-business advertisements relied on verbal or written elements rather than visuals …

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What can Twitter teach you about inbound links

When writing an article or some content for your web page, remember- 'spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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One important aspect is cloaking

Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. So you may have found some content on your site that would quallify as thin or duplicated content. This part of why having a blog can help …

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Who else wants to enjoy comment spam

This is where the confusion comes in. Once you have built a great website and filled it with great resources, you need to tell people about it! Analyze search engine rankings and web traffic to determine the effectiveness of the programs you've implemented, including assessment of individual keyword performance. Google …

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Be mindful of page impressions

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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Establish a Current Baseline

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. Creatives attempt to design ads that reach the linkages consumers have already made between a product and other key ideas. Users can …

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Everything you need to know about 301 redirects

If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content …

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One important aspect is mobile search

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely …

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Takeaway tips for quality

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Forget about it! Always remember your competition is working towards getting itself ranked …

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What is that page's PA (page authority)?

Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. Building a brand's image begins with developing brand awareness. Your content is essential, but Google's ability to count incoming links, in addition to content, was considered a …

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Who else wants to know the mystery behind stickiness ?

One of the most common misconceptions is that blogging on your own site is going to help your SEO. The key is to know your audience. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and …

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Are you making these authority sites mistakes?

About 18 percent of Twitter users are African American, which is almost double that of internet users. Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site's inner pages, then this presents a huge opportunity …

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To get fast rankings, you need SEO

We subconsciously look for relevancy clues in the title and snippet once we've paused on a result. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you're …

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Why I hate CTR

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Writers on media and political sites use blogs to comment without the limit of column inches of print media and to engage in dialog with their readers. If you can't budget …

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Don't forget about bread crumbs

Web spider technology is not perfect. You might have a main product/service page, and then talk about related subjects in various blog posts that refer to that product. So, thin content and duplicate content are not the same. If a person goes looking for a company or product by …

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Unlocking the mystery of link building

Are your customers local, national, or international? How might this change in the future? Is language a barrier to them doing business with you? The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people …

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