While you're at it, think about seed keywords

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search 'eat yellow bananas' and many of the results that come up won't actually include those precise words! If …

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Identify channel deficiencies

So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. And to …

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Never underestimate the influence of landing pages

Systems are changing and so local SEO is more important than ever for local businesses. It improves search engine ranking to include three to four search terms in the first paragraph. Without an inviting layout, your content has less of a chance to be seen. Blog comments are a great …

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Little known ways to improve positioning through the use of anchor text

This process ultimately results in increased search traffic and revenue. Building brands incorporates the creative use of mobile advertising. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence …

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People still ask me about SERPs and its importance today

The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it's been consistent throughout its history …

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Questions to ask about onsite SEO

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. How quickly …

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What's the story about nofollow links

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. This …

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Industry Content Analysis

If a person goes looking for a company or product by name, Google will steer them towards what they're looking for. With that in mind, it is always best to create posts and articles which target different behaviours. Since your content is evergreen and remains relevant all the time, it …

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The benefits of scraping to your search marketing strategy

Most people have developed a sense for when they might get deceived online, especially during a financial transaction. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes …

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To get fast rankings, you need organic links

Google is also now looking at things like bounce rates - how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Pages not being indexed in Google is a …

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Boost site speed and utilise analysis

What is a search engine optimization strategy? For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can …

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Go long-tail and forget non reciprocal links

Standardization, in which a company features a uniform product and message across countries, is one option. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. You can see who registered a …

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How I improved my javascript in one day

Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Marketing to generational cohorts relies on the common experiences and events that create bonds between people who are about the same age. Rather …

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