Google ranking factors can be affected by organic links

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Before you can prime your pages you must understand how Google stores your …

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Getting websites found on search engines

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn't traversed by search engines. Don't over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad …

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A focus on non reciprocal links to benefit search engine placement

Your customers are looking for answers to questions, or resolutions for problems they're having. The tactics used in 2004 are all outdated now as the new call is something else. Then, the IMC program can be designed to influence consumer thinking. Communications goals differ depending on the stage in the …

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Increase Organic Traffic by the manipulation of URLs

In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. Consequently, understanding the international market becomes essential. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't …

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Is this the end of text links as we know it?

If it works for 91% or businesses, it is very likely to work for you too. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are …

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Quick tips regarding local search

For experienced marketing teams, the content creation process has become a high-level assembly line. Believe me, an agreement won't only save you aggravation and disappointment, it might save your relationship. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This …

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How do you feel about hits now?

The reference is to the Blended Search results shown on Google, Yahoo!, and Bing. Instead of advertising each local brand with a separate communication strategy, one standardized message can be sent. There are a few things you can do to help generate more traffic to your site and hopefully increase …

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Questions to ask about SEO

The whole notion that one person is key to unlocking the "secret" to SEO is flawed. If you are selling products or services, you want to know how many people that came from search engines bought the product or service. Try using an ontology tool (and an ordinary thesaurus) to …

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Random musings on blogs

Find out which channels are driving traffic to your competition . There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). To test should mean you are going to learn; therefore, learning from tests …

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Random musings on white hat SEO

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). SEO is important …

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Repurpose old keywords

With the SEO fundamentals in place, your website will be on the right path toward increased search engine visibility. Carefully planned marketing campaigns identify linkages that entice the consumer to buy a brand and to believe in or be loyal to that brand in the future. Focus on producing content …

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This story about text links will haunt you forever

If you aren't choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It's essential …

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How I improved my web crawlers in one day

Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Competitor analysis is nothing new, and companies have been researching their competitor's links …

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Latest developments in duplication

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. For example, Google rolls …

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The ultimate revelation of backlinks

Although there are many ways to improve site speed, image compression can typically make an immediate impact. A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to …

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Difficult things about link building

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. On the other end of the spectrum, certain websites may receive a ranking boost based on their ownership or brand. We're …

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Latest developments in splogs

This research process is very similar to competitor analysis, only this time your focus is solely on the site you are assigned to work with. Google is even commonly used as a verb, as in "I'll Google it." Many search engines exist on the Internet. For second- and third-page listings …

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