If you lose your site data then you lose your rankings too

Videos don't work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. By using the Google My Bussiness reviews link you created with the instructions above, you significantly reduce the customers' …

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My thoughts on web portals

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. A strategy on Facebook might not work so well on Twitter. A corporation's brand image reflects …

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Generate Interest, Give Information, Persuade

This is the final step in keyword research and definitely one of the most important. Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Search engine guidelines have evolved …

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Things about SEO you have to experience yourself

When search engines already have a test website indexed, using a combination of these approaches can yield the best results. Influencers try to grow networks of followers. Search Google, and you will see tweets in the results. We're looking for the low-hanging fruits that are easy to implement but the …

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Less is always better when it comes to scraping

If they charge what seems like a lot of money, shift them to your paid advertising category. Information technology departments play a key role in solving internet problems. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from …

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Adopt a customer centric view of blogs

Search drives the web -- roughly two-thirds of website visitors originate from organic search. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs …

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Follow a consistent cadence towards authority sites

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Unheard ways to achieve success with comment spam

Many sites are taking advantage of SEO. Avoid adding unnecessary extensions at the end of URLs. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Because people have shorter attention spans, keep the …

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The reason everyone loves keywords

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won't necessarily bring organic traffic. Business markets may be segmented based how Effective search engine optimization is …

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Onpage factors matter more than with Google

The brand name should be associated with the product's most prominent characteristic that makes it stand out from competitors. These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Yes, contextual link building is important, because they boost results on search …

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Taboos about bread crumbs that you should know

You can then accurately forecast how your pages will convert for the same keywords once you start getting the equivalent SEO traffic. Page copy should be informative and of interest to you readers. Don't write it just for the robots, write for the humans that will be visiting. Yes you …

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Taboos about rankings that you should know

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Research indicates that consumers are more receptive to online video ads. Therefore, the main task is to …

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The death of page rank

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it's more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching …

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The death of walled garden sites

If your HTML forms contain drop-down lists for countries, regions, and cities, you can use a geo-IP database to provide for intelligent drop-down lists that will allow for faster navigation. When changes are made to the pages, be sure to annotate them in analytics. With the stock market approach, the …

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What everyone ought to know about inbound links

All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. They consider no other choice, regardless of price differences. You only need to look at the recent article by eConsultancy to see that potential customers aren't …

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Actionable tips on search engine spiders and Twitter

Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. Not every spot on your website will give your keyword phrases the same exposure and SEO power …

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Repurpose old search queries

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short-it wasn't pretty, and Google didn't like …

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The secret to finding world class tools for SEO

The strongest SEO programs are organized machines running in concert with the marketing and development departments. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not …

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Useful tips from experts in mobile search

A site's age has an influence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site's trustworthiness. Basically, site age lets Google know your site is legit. Aside from that …

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Believe it or not - Content is King

It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and …

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Don't forget about keyword density

What are the foundations of marketing strategies? A complete IMC plan combines the elements of the marketing mix: products, prices, distribution methods, and promotions. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. In order to get the most …

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Focus on the cold, straightforward, logical sales approach

Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search can offer over traditional searching? Is all Flash bad? The best and cheapest form of advertising is word of mouth. How …

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What everyone ought to know about CTR

When you're looking at a competitor's web page source code, you'll see the title tag near the top of the page, along with a bunch of tags used to describe the page's content. If the site includes it, the meta name= "keywords" tag should be a few lines below. Both …

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Fun with SEO campaigns for now

Making money is a very broad-based objective. This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a …

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Search marketing implications related to stickiness

Once you arrived at the page though, you clicked away without feeling satisfied. The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri. Creating SEO content isn't just about writing lots of keyword rich content, the articles and blogs that …

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What everyone ought to know about RSS feeds

Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while …

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Fascinating link building tactics that can help your business grow

Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Agency SEOs have an edge because they have access to independent sets of data that span across different industries …

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How to learn about googlebot crawlers in a few hours

I liken search marketers to ancient resting ram sharks who had to constantly move throughout the ocean to survive. Social media is defined as any digital tool or venue that allows individuals to socialize on the web. Start by getting into the mindset of a casual browser. Values tend to …

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