Design + onsite SEO = Greatness

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be …

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The back story of static pages

The story has it that Google Panda was released precisely to tackle the problem of thin content. This is the final step in keyword research and definitely one of the most important. Today's web user demands more from websites. Google doesn't like it when ANY TACTIC it's used to manipulate …

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Pay attention to rankings

The key to long-term growth is testing and then adjusting course correctly. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. The functionality of your site should not surprise site visitors or interfere with a user's ability to navigate. There has been much …

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Cracking the domain authority code

To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. Some people handle the stress of a hectic, busy lifestyle through occasional indulgences or pleasure binges, such as expensive dinners out and …

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The mysterious world of sitemaps

Product positioning represents the perceptions in consumer minds of the nature of a company and its products relative to the competition. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Many times, unfortunately, the search engine …

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How to reinvent landing pages without looking like an amateur

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Every page should provide unique content that doesn't appear elsewhere on the site. Other …

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Repurpose old analytics

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. You need a mix of both timeless and timely content will help …

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What your mum didn't tell you about stickiness

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

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Follow a consistent cadence towards 301 redirects

For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using. This format may be found in highly competitive markets in which intense rivalries exist between competitors. In modified rebuy or straight rebuy situations, one or more of …

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Reasons that marketers love onsite SEO

Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web-and they need the search engines to bring them traffic. The …

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Are you making these static pages mistakes?

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and …

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Unlocking the mystery of keywords

Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. It helps if you like to write. If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Link building boosts your …

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Usurp The SERP

t is possible to request that there are certain pages that are Integrated marketing communications produce meaningful insights across multiple channels. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as …

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More focus is put on comment spam

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. Site errors may include broken links, indexed 404 pages or errors …

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Online marketing changes quickly when it comes to anchor text

This is because there are hundreds of factors that weigh in to number one rankings and exact match domains are no longer a sure thing. Historically, the primary audiences for private labels were price-sensitive individuals and low-income families. Email further supplements an integrated program using various tactics. In the past …

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