The main text content on the page must be unique to avoid Google's page quality algorithms. Communications goals differ depending on the stage in the buying process. Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using …

Communication consists of transmitting, receiving, and processing information. A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to a page's URL that includes the session ID. Search algorithms then sift through the data …

Matching marketingobjectives with the key targetmarket is an important step. The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. You …

Voice is consistently overtaking its own numbers, month after month. Open source software isn't more prone to bugs than anything else. Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising possible for any good or service. How well written your content is and how …

Over the years, there have been many fundamental changes and updates to the ways in which Google, and other search engines, interpret their userrs queries. A robot.txt file, on the other hand, is simply a file that lets Google spiders know not to index specific pages on your site …

All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Many marketing experts believe a market segment value provides more accurate information, because it sums costs …

If you are not currently tracking your website, you should implement those two programs right away. The five advertising goals of building image, providing information, being persuasive, supporting other marketing efforts, and encouraging action are not separate from each other. If you 're going to use JavaScript to enhance the …

Most marketers today employ SEM (PPC) and do not know all of the technical details of SEO. Facebook, the largest social media site, hosts more than 1.2 billion users worldwide. What does your company have that the competition does not? The explosion of digital media, new information technologies, and …

Converting traffic is what matters. Targeting the keywords to rank in first page of search engine optimization is really a big task. It's not same for all type of keywords. It's depend on the type of keyword, type of services you offer and the competition of particular keyword. While Google …

As seen below, typical Google results are dynamic, showing websites, news, local results, images and more. A great and fast way to convey your goal is by using headlines and taglines. Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a …

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus …

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. If search users commonly misspell a keyword, you should identify and use it. Native advertising provides useful information that solves a problem by purchasing a company's product …

It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. To put it briefly, the best way to fix thin content is to expand upon it in …

One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. Links need to actually be of interest to the reader. They must be relevant to the reader's concerns and answer a question, provide advice …

This was followed by another adjustment of this update ("Top Heavy 2") in October 2012. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. Make sure that you follow the best practices for Digital Marketing. Failure to do …

In a modern SEO world where the word 'content' is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the 'content war'. The fees applied to domain transfers should be standard domain renewal fees …

Mobile marketing programs take advantage of current technologies, leading to two-way communications with consumers. SEO can help a growing startup establish its presence and meet business goals. This document should contain all of your findings, including the business research, competitor analysis, current state assessment, and keyword research. We can't deny …

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. Although the web is less of a wild frontier than it used to be, there is still …

The strength of the appeal constitutes another key factor when using a fear approach. Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link …

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. This means ranking well for a particular keyword may take …

The easier you make it for people to read your content, the more of it they absorb. Attitudes reflect an individual's personal values. Google doesn't determine a "brand" like you and I do - the algorithm looks at quality signals dictating the authority or "brand" power of a website. If you …